Coinbase
Background
When Coinbase approached Brainrider, they were in a transition moment; crypto was exploding, and their business was rapidly expanding, so they needed to expand their service offerings. Our creative team was brought in to help them find a strategy to grow their visual identity across new sectors of the business while maintaining a consistent and recognisable brand.
We were able to establish a strong working connection with the Coinbase creative team and give efficient solutions for the development of new social, email, illustration, and digital assets.
My Role
As design lead, it was part of my responsibility to participate in the design process from the start, offering fresh creative concepts to the client before overseeing the roll-out of the materials by our creative team across a variety of digital assets. Throughout this process, I collaborated with Coinbase's marketing team to ensure that our designs adhered to the existing brand guidelines while also providing something distinctive and unique which helped to increase conversions.
