Dandy
Background
Dandy is a digital service provider in the dental industry. Dandy was in the midst of a rebranding process when they approached the studio. The fundamentals of the brand identity, such as the logo, colours, and typography, had been established, but they required assistance in rolling out the brand across some of their traditional and digital channels, as well as developing an illustration style to help clearly demonstrate the products and services they offer. We were able to colloborate with the Dandy team throughout the project, presenting concepts and ideas as we went. The result was a collection of assets compatible with the Dandy brand identity was created, which aided in consumer engagement and buy-in.
My Role
It was my responsibility to develop an initial visual direction that could be presented and approved by the client before being pushed out across a variety of digital assets. My initial step was to conceptualize ideas for a digital e-book and social graphics. The main goal of this strategy was to keep assets consistent with the overall brand identity while being distinct enough to encourage engagement on digital media. Following the approval of the initial designs, I worked with my creative team to provide oversight on the implementation of additional design assets in a similar style.
