Instacart
Background
Instacart needed help rolling out customer-facing marketing materials. During our long partnership with the brand, there were many transitions to its visual identity, including a full re-brand. As a creative team, we were able to adapt to these changes, working closely with the Instacart team to ensure a consistent brand treatment, as well as providing new creative solutions as and when required.
My Role
As Design Lead, I was responsible for overseeing and creating several marketing materials including social campaigns, illustration, and sales presentation decks. It was critical to ensure that not only was the work produced to a high standard, but that it also represented and remained consistent with the transitional brand identity as well as helping to drive increased conversion rates on the client’s social campaigns.
Design Deliverables
Social media assets
Illustration
Presentation decks
