Lifemark

Lifemark Health Group

Lifemark is a national Physiotherapy company with clinic locations across Canada. When I started at Lifemark they were in the very early stages of a re-brand, a few of the initial elements had been created, but they needed some support rolling the brand out across their print and digital marketing outputs. Working closely with the Creative Director, I helped to develop marketing deliverables, asset libraries, and brand rules, working to establish a cohesive and consistent brand identity that could be followed by future creative and marketing teams.

This role also involved thinking about how the brand would be presented within clinic settings, considerations such as signage, furniture, and clinic marketing all had to be taken into account during this process.