Purolator
Background
During my time at Brainrider, I was able to establish a connection with Purolator, one of their longest-serving clients. We collaborated throughout the years to iterate numerous changes to their identity as well as assist them in rolling out multiple campaigns across both traditional and digital media. The key to success with this customer was open communication; developing a strong collaborative connection in which creative thoughts could be shared and revised on a regular basis, making the process as efficient as possible and leading to client success.
My Role
My work with Purolator evolved over time; initially, I was directly involved in the creation and implementation of their extensive marketing assets. This entailed creating brand standards for a wide range of conventional and digital media. This frequently necessitated redesigning many of the assets to make them more current and consistent with their revised brand. Over time, I assisted and oversaw other designers to ensure that the design was consistently implemented.
