Pharmacielo Branding Design
A client specializing in the growth and distribution of high-grade medical marijuana approached the Brainrider studio looking for a refresh to their brand identity.
The client’s USP was the unique natural environments they utilized to grow their high-quality product. These environments enabled the company to drive high-efficiency, large-scale production of their product year round, something which helped them to stand out against competitors.
The challenge was to develop an identity that positioned the company professionally within the medical industry, and also hinted at the unique natural environments that were utilized in the growing process. The final result achieved this through the development of a simple, yet versatile geometric form that could be utilized not only in the logo itself but also as a supplementary element within the brand rollout as a whole.
It was my role as a Senior designer to work across every stage of the design process from brief to execution, providing and presenting various visual concepts to ensure the client was informed and satisfied with the final result.
